The Fashion Week Diaries
Lucy Matthews Lucy Matthews

The Fashion Week Diaries

Had the fashion industry once been exposed to a vision of a younger me in my Joni Jeans and green bomber jacket, and deemed me too ‘basic’ to ever grace the FROW?

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Marketing The Relationship
Lucy Matthews Lucy Matthews

Marketing The Relationship

What is it about relationships ending and flirty taglines that ensure attention from shoppers and demands to be seen when on a billboard?

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The Angels Have Returned (and so have my insecurities)
Lucy Matthews Lucy Matthews

The Angels Have Returned (and so have my insecurities)

The Victoria Secret Fashion Show has always been a parade of beauty, celebrating thinness and beautiful lingerie. Yet with a newfound promise of inclusivity, does the show live up to it's newly refurbished diverse image?

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